The Growing Demand for Product Managers in Tech-Powered Industries

May 24, 2023

As society shifts more and more toward a fully digital landscape, technology continues to evolve along with it. A growing number of industries are allowing tech to take over, and this rapid digital transformation has created an immense demand for product managers in various tech-powered industries.

Demand for Product Managers in Healthcare Technology

The healthcare industry is experiencing a significant shift towards digital transformation. There is a growing demand for digital health products such as telemedicine, electronic health records, health monitoring devices, and mobile health applications. Product managers play a critical role in developing and launching these digital health products. They must have a deep understanding of the industry's unique regulatory environment and the needs of patients, providers, and payers. They must also have a strong background in technology and be able to work closely with clinical teams to ensure that products meet the highest standards of patient safety and clinical efficacy. DC-area organizations such as 3M Health Solutions, Siemens, and Inova Healthcare are great options to consider for those seeking careers in healthcare technology product management.

Demand for Product Managers in E-commerce and Retail

With the Covid-19 pandemic came a massive boom in the online retail and ecommerce, urging retailers to step up their product management infrastructure. This sudden rise in e-commerce has transformed the retail industry, and product managers are at the forefront of this digital revolution. They are responsible for developing and launching digital products such as online marketplaces, mobile shopping applications, and personalized shopping experiences.

Product managers in e-commerce and retail must have a strong familiarity with consumer behavior and be able to leverage data analytics to make informed decisions about product development and marketing. They must also be able to work closely with designers, developers, and marketers to ensure that products are user-friendly and meet customers' needs and expectations. Additionally, they need to be highly competent in supply chain functions and be able to manage both the product and distribution life cycle.  Companies like Amazon and Alibaba are actively hiring product managers to work within their massive infrastructures. The average salary for a product manager in the US is upwards of $108,000, making this a lucrative and highly in-demand profession.

Demand for Product Managers in Food Delivery Applications

The food delivery industry has grown rapidly in recent years, and product managers are essential in driving this growth. They are responsible for developing and launching food delivery applications that offer convenient and seamless experiences for customers and delivery drivers.

Product Managers in food delivery must have a deep understanding of the logistics and operational challenges involved in food delivery. They must also have a strong background in technology and be able to work closely with developers to ensure that products are scalable and reliable. Companies like UberEats and Doordash have a crucial need for product managers, and pay generous salaries for experts in these roles. According to Indeed, the average salary for an Uber product manager is $146,956.

Demand for Product Managers in Ridesharing

Ridesharing companies such as Uber and Lyft have transformed the transportation industry, and product managers are crucial in driving innovation and growth in this space. They are responsible for developing and launching ridesharing applications that offer convenient and affordable transportation options for customers.

Product managers in ridesharing must have a deep understanding of the unique challenges involved in the transportation industry, such as regulations and safety concerns. They must also have a strong background in technology and be able to work closely with developers to ensure that products are user-friendly and meet customers' needs and expectations.

Demand for Product Managers in Manufacturing Technology

The manufacturing industry is undergoing a significant shift towards digital transformation, and Product managers are instrumental in driving this change. They are responsible for developing and launching digital manufacturing products such as 3D printing, robotics, and artificial intelligence.

Product managers in manufacturing must have a strong understanding of the industry's unique technical requirements and be able to work closely with engineering teams to ensure that products are scalable and reliable. They must also be able to leverage data analytics to make informed decisions about product development and marketing. Manufacturing giants such as Boeing and Northrop Grumman hire product managers for an average salary of $173,926 and an average salary of $145,194, respectively. 

Demand for Product Managers in Entertainment Technology

Even the entertainment industry is rapidly evolving and product managers are critical in driving innovation and growth in this space. They are responsible for developing and launching digital entertainment products such as streaming services (think Netflix), music and art performances, personal technology devices, and more. Netflix hires product managers for an average salary of $220,383, and Spotify follows closely behind with $191,576.

Becoming a Tech-Focused Product Manager

Product managers are highly intertwined with almost every major area of technology. To succeed as a product manager, you need to have a diverse set of skills, including strategic thinking, communication, analytical skills, leadership, customer-centricity, and adaptability. As more industries become tech-driven, the role of product manager will become even more important, and there will be many new opportunities for those with the right skills and experience. Capitol Tech remains at the forefront of Product Management technology, offering industry-ready degree programs in the subject.